June 5th, 2008
By Kevin Burns
The Foaming Head: We love Ithaca Double IPA. Are you guys still brewing it? If not, how long do you think it will be before we can buy it again?
TFH: Do you see a resolution to the current hop shortage in the future?
Jeff: Of course. The market is likely to correct itself. The real question is “when?”. I think it will take a few years, and we’ll never be paying $5/lb again, it’ll be more like $15, which when you consider that every keg of CascaZilla or Flower Power takes abou 1.5-2 lbs. of hops…it’s significant. It TRIPLES the price of the raw materials per batch, and that’s not even taking into account the steep climb in malt pricing. Get used to $10-12 6packs of IPA, it’s still a bargain.
TFH: The majors brewing companies are wrestling for percentages in a market that’s saturated with their current products. We see signs that both Miller-SAB and AB will enter the craft segment with their own products. Miller has debuted a line of “Craft” Light beers. Coors has made Blue Moon a success. Does this threaten the new American tradition of Craft and Micro brewing?
TFH: Is there any chance you guys will be another beer to include in your portfolio? If so, what style would you like to add and when could we see it?
Jeff: Oh, of course. we’ll be releasing new stuff more and more frequently in the future. It looks like our Pils may become a year-round offering as soon as next year. The Excelsior! series promises to stay fresh and creative with heretofore unheard of beers. Right now we’ve got 3 style-defying bottle-conditioned beers(White Gold, TEN and Old Habit) out with a 4th on the way.